Latest: Online Trends Show Indians Are Worried About the Environment

environmental protection

Contrary to popular belief, it seems that environmental awareness is not just restricted to the developed nations of our world. If online trends are anything to go by, awareness about climate change and loss of nature is growing significantly in developing nations too. 

Research Conducted by the Economist Intelligence Unit

Recently, the Economist Intelligence Unit (EIU), a well-respected authority on global business intelligence, conducted research that aimed to analyze the popularity of terms and topics related to the environment, such as ‘nature loss and ‘biodiversity’, in Google searches, social media, and global news coverage. The research was conducted in 54 countries, accounting for about 80% of the total world population.

What were the research findings?

The EIU research, conducted over a period of four years from 2016 to 2020, found the following major statistics: 

  • Google searches on nature loss and biodiversity increased by 16% worldwide
  • The total number of annual nature-related posts on Twitter increased from 30 million in 2016 to 50 million in 2020
  • Since 2016, approximately 160 million signatures have been recorded for biodiversity-related campaigns around the world

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As evident in the aforementioned statistics, it seems that environmental awareness has been dominating the masses’ attention. If this is indeed the case, it can be assumed that people are gradually realizing the significant impact of nature-loss on life as we know it.

Antonia Kerle, EIU’s manager for Public Policy Consulting, believes that people have developed an even deeper appreciation for nature due to the ongoing pandemic. As a result, there may be more people getting directly involved with some form of nature conservation in the near future.

The Indian Connection

The research conducted by EIU also showed that from 2016 to 2020, Google searches on environment-related keywords went up by 190% in India. In fact, it was the Asian continent that majorly drove these statistics, with the same Google searches increasing by 88% in Pakistan, and by 53% in Indonesia in the same four-year duration.

It is no secret that India is experiencing a new wave of youth-led environment-focused movements which are causing a spurt in online activism against environmental degradation. It remains to be seen whether the findings of this research will serve as ominous indicators of even better things to come in the future. 

The Way Forward

Ultimately, numerous animal and plant species are at risk of extinction due to human intervention, particularly due to humankind’s relentless pursuit of economic growth. Considering this fact, it is encouraging to learn that people are actually concerned about the natural world around them, and want to bring positive change in any way they can – even if it involves merely venting out their anger on Twitter.

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