Travelling is easy but its marketing is not. These days people want to travel more rather than saving but, they want economical travel with best of facilities. Due to tough competition, one can find low prices and lots of competition in sales. If mind applies well and a unique idea is added, sales can surely increase with time. Mainly, you should know various kind of tools which can make you win the marketing game. I can still suggest you few tactics which you can keep in mind before framing the marketing strategy for 2018.
- Consider yourself as a traveller
You may ask yourself how would you plan a trip? Where do you want to go? What are your basic requirements for any holiday? What all you need while searching, planning and booking? What is your budget and number of travel days? When you would get answers to these questions, you can easily set up answers with as many options available in the market and give the best for your website.
- Design the website
Since you know the main conditions which are required, frame a setup and ask the website designer to develop accordingly. When it’s done, check it yourself and as a reader, as a traveller check for the main requirements. Use catchy phrases, good titles so that your website is on good ranking in the search engine. Make the website user-friendly and not so complicated. This will allow all types of users to have an idea.
- Track the response and number of visitors
You can check out how many visitors per day are there? What all pages are they more referring to and where did they last their search? Are they trying to contact you by any means for help? This all data can help you figure out the overall response to your website. Keep updating the site on a regular basis and provide the maximum information you can so that the reader doesn’t have to roam here and there for any information.
- Mobile friendly marketing
People mainly want everything very handy as a cell phone. Your app will surely help it, its design and usage will help you increase your business. Introduce few discounts through app booking. 24*7 assistance should be available round the Globe. Create travel blogs and forums where people can read, leave comments and feedback. This will ultimately help you improve and know the need for an hour.
- Various marketing strategies
Social media plays a very big role in spreading your words, your business. People not only search on the main engines but on social media like Facebook, Twitter and Instagram for their various needs. Create special ads for these platforms for free and enjoy its benefits.
One can also put a variety of videos describing how to book from your app or website. Videos related to travelling to different places including the main attractions can be added.
Google ads and SEO targets, Travel blogs, E-mail ads can also be used for marketing. Just keep one thing in mind, make everything mobile friendly so as to reach your target users effectively.